DIGINOVA: Journal of Digital Business and Innovation focuses on publishing high-quality scholarly works in the fields of digital business, innovation, and technology-driven transformation. The journal aims to advance knowledge and practice related to the development of digital economy, business innovation, and emerging technologies.

The scope of the journal includes, but is not limited to:

• Digital Business and Digital Economy
• Digital Transformation and Innovation Management
• E-Business and E-Commerce
• Digital Marketing and Social Media Strategy
• Financial Technology (FinTech)
• Digital Entrepreneurship and Startups
• Business Analytics and Data-Driven Decision Making
• Information Systems for Business
• Artificial Intelligence and Machine Learning in Business
• Big Data and Business Intelligence
• Digital Consumer Behavior
• Industry 4.0 and Smart Business
• Technology Adoption and Innovation Diffusion
• Digital Supply Chain and Operations Management
• Business Model Innovation
• Knowledge Management and Organizational Innovation
• Sustainable Innovation and Green Technology
• Creative Economy and Digital Innovation
• Emerging Technologies and Future Business Trends

The journal encourages interdisciplinary research that integrates business, management, economics, information technology, and innovation studies to address contemporary challenges in the digital era.